Design Museum Talk: Is Beauty the Engine of Design?

Aston Martin Chief Creative Officer Marek Reichman and Design Museum Director Deyan Sudjic, join in a talk presented by creative editor and writer Hermione Crawford, about how design evolves, beauty versus utility and the very future of cars to be held on 20th April in London.
How does Aston Martin create an iconic car? What is beauty, and is a mechanical structure like an automobile beautiful? What is the future relevance of an independent luxury sports car brand, and how will it evolve? These and many other questions will be discussed at this exclusive and unique event. – See more at: http://designmuseum.org/is-beauty-the-engine-of-design#sthash.VyTUlMkt.dpuf

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